Most of us are now aware of the fact that social media has thrust its way into how businesses communicate and market themselves. For most companies who haven’t adopted a social media strategy into their marketing it can seem daunting, confusing, or unrealistic for their industry.
The main motivation can be fear & uncertainty
We like what we’re used to – but that safety net seems to be slipping away as social media continues to thrust its way into how businesses interact with their customers.
The key is: don’t bite off more than you can chew
Don’t use the shotgun approach by trying a little bit of everything. Instead, focus on a few different methods and do those well.
Whatever method(s) you choose, make sure you are consistent. If you post to Twitter/Facebook daily/weekly/bi-weekly then great! But make sure you always maintain the same schedule.
There is no magic bullet. Social Media is more promotional than it is advertising. You’re there to build a network, gain momentum, and grow awareness about your company. It may turn into dollars quickly but don’t get discouraged if your phone isn’t ringing off the hook after a week.
If your current site has blog features then do a weekly post on a topic in your industry; show off your expertise! People will begin to subscribe or follow your blog to get expert advice.