Most of us are now aware of the fact that social media has thrust its way into how businesses communicate and market themselves. For most companies who haven’t adopted a social media strategy into their marketing it can seem daunting, confusing, or unrealistic for their industry.

The main motivation can be fear & uncertainty

We like what we’re used to – but that safety net seems to be slipping away as social media continues to thrust its way into how businesses interact with their customers.

The key is: don’t bite off more than you can chew

Don’t use the shotgun approach by trying a little bit of everything. Instead, focus on a few different methods and do those well.

Be consistent

Whatever method(s) you choose, make sure you are consistent. If you post to Twitter/Facebook daily/weekly/bi-weekly then great! But make sure you always maintain the same schedule.

Have patience

There is no magic bullet. Social Media is more promotional than it is advertising. You’re there to build a network, gain momentum, and grow awareness about your company. It may turn into dollars quickly but don’t get discouraged if your phone isn’t ringing off the hook after a week.