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Scott  // Posts published by Scott

08 Jun Posted by in Blog | Comments

Social-networking sites track your internet surfing for advertising purposes

Social-networking sites track your internet surfing for advertising purposes

Online privacy and security continue to be a top priority for many internet users, but often, while you’re busy monitoring your online purchases and diligently changing your passwords, websites are collecting information about you without you even realizing it. I can’t tell you the number of times I have looked for a product on Amazon […]

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15 Feb Posted by in Blog | Comments

Analyizing the Data to Increase Website Effectiveness

Analyizing the Data to Increase Website Effectiveness

Google Analytics is an amazing tool for analyzing a website. You probably already know that but it bears repeating. The depth of the statistical information you can get from website visitors can really help you plan out your web strategy. I handle the analysis duties for a variety of clients. Last weekend, it was the […]

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10 Jan Posted by in Blog | Comments

Smart phones enable shoppers to price check on the go

Smart phones enable shoppers to price check on the go

Just a few years ago, weekly circular advertisements were the best source for finding a great deal on big ticket purchases. Ads would come in the Sunday paper or through the mail and tell you about all of the special prices retailers were offering on the purchase of your dreams. Often times, we shoppers learned […]

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20 Dec Posted by in Blog | Comments

“BMW on Demand” kicks off in Munich

“BMW on Demand” kicks off in Munich

You knew it would come. In an age when we rarely own movies, but rent DVDs from our computers with Netflix and Blockbuster Online, or watch films and shows on-demand the day after they air. And now, if you’re a Munich resident, you can order a luxury car on demand, directly from the manufacturer. BMW […]

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13 Oct Posted by in Blog | Comments

Raising awareness is not a quick process

Raising awareness is not a quick process

When it comes to marketing, a company’s focus will typically be on raising awareness: about themselves, their products, or their services. Companies align themselves with marketing professionals or marketing firms to aide in the process. More often than not, the overall increase of the public’s awareness of a company from a single marketing campaign is […]

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24 Sep Posted by in Blog | Comments

Solving website copy holds ups

Solving website copy holds ups

When done right, a considerable amount of effort is put into how a website will look to visitors the layout of text and images, what sorts of colors and graphics will be used within the site, and how web surfers will seamlessly transition from one page to the next. Let me start by saying that […]

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27 Aug Posted by in Blog | Comments

Websites affect the routines of our lives

Websites affect the routines of our lives

I woke up this morning in awe of the power of websites. E-Bay allows me to get rid of things I no longer need. I sold items yesterday to people in Illinois and Tennessee whom I have never met, but who left positive feedback in the hope of receiving reciprocal feedback. These people and I […]

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20 Aug Posted by in Blog | Comments

A Neil Diamond tribute band can improve your marketing program

A Neil Diamond tribute band can improve your marketing program

Last night I attended a concert at a local park, where a Neil Diamond tribute band was playing. On the walk home from the concert, I was thinking about how I could tie the experience into something related to marketing.I realized that marketing a business and putting together a tribute band do have some things […]

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03 Aug Posted by in Blog | Comments

Clocking your marketing program

Clocking your marketing program

I was struck by how much one can be thrown off when things are out of sync. We have a large hanging clock in our house that I will regularly check for the time. While getting ready for dinner at a restaurant the other night I checked the clock before I left and had five […]

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26 Jul Posted by in Blog | Comments

Marketing to those with short attention spans

Marketing to those with short attention spans

I have read many articles about the way we get information in this day and age—in a word, immediately—and how this trend has led to shorter attention spans and a general lack of patience. We have replaced “the check is in the mail” with the direct deposit and Pay Pal. We have replaced the handwritten […]

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