Scott // Posts published by Scott
Update Your Website, Get More Traffic
Building a website and then never updating the copy (wording) on the site is a lot like sending out the same magazine each month to subscribers. Magazines add readers by continually putting out new information, writing new articles, and using targeted imagery. Each month new readers may pick up the magazine from the newsstand. Some ...
Marketing Is An Ongoing Process
Many small and medium sized businesses see the act of marketing as an end instead of a process. They look for that one “magic bullet” that will propel sales and make their brand a household name overnight. In reality, marketing is the process by which customers are targeted for sales, and brand awareness is increased ...
My Plum Tree Taught Me An Important Lesson
We have a great back yard, with a patio that gets just the right amount of sun, thick green grass, and four full, beautiful trees, one of which is a mature plum tree. One day late last fall, I was in the yard doing some cleaning up and noticed that some of the branches on ...
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