I have read many articles about the way we get information in this day and age—in a word, immediately—and how this trend has led to shorter attention spans and a general lack of patience. We have replaced “the check is in the mail” with the direct deposit and Pay Pal. We have replaced the handwritten ...
Building a website and then never updating the copy (wording) on the site is a lot like sending out the same magazine each month to subscribers. Magazines add readers by continually putting out new information, writing new articles, and using targeted imagery. Each month new readers may pick up the magazine from the newsstand. Some ...
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