marketing // Posts tagged as "marketing"
Smart phones enable shoppers to price check on the go
Just a few years ago, weekly circular advertisements were the best source for finding a great deal on big ticket purchases. Ads would come in the Sunday paper or through the mail and tell you about all of the special prices retailers were offering on the purchase of your dreams. Often times, we shoppers learned ...
Raising awareness is not a quick process
When it comes to marketing, a company’s focus will typically be on raising awareness: about themselves, their products, or their services. Companies align themselves with marketing professionals or marketing firms to aide in the process. More often than not, the overall increase of the public’s awareness of a company from a single marketing campaign is ...
Brand Identity Crisis
I’m usually very hesitant to site wikipedia as a source, but in this case they describe it well. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product’s perceived value to the customer and thereby increase brand franchise and brand equity. All too ...
Clocking your marketing program
I was struck by how much one can be thrown off when things are out of sync. We have a large hanging clock in our house that I will regularly check for the time. While getting ready for dinner at a restaurant the other night I checked the clock before I left and had five ...
Marketing to those with short attention spans
I have read many articles about the way we get information in this day and age—in a word, immediately—and how this trend has led to shorter attention spans and a general lack of patience. We have replaced “the check is in the mail” with the direct deposit and Pay Pal. We have replaced the handwritten ...
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Smart phones enable shoppers to price check on the go
Just a few years ago, weekly circular advertisements were the best source...
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