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marketing  // Posts tagged as "marketing"

26 Feb Posted by in Web | Comments

Old Town Fiberglass

Old Town Fiberglass

The folks over at Old Town Fiberglass have a great site now…but they didn’t used to. We created some customized product pages and unique navigation to help guide users through their online catalog. The response from their customers has been outstanding! Check it out live at www.oldtownfiberglass.com.

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10 Jan Posted by in Blog | Comments

Smart phones enable shoppers to price check on the go

Smart phones enable shoppers to price check on the go

Just a few years ago, weekly circular advertisements were the best source for finding a great deal on big ticket purchases. Ads would come in the Sunday paper or through the mail and tell you about all of the special prices retailers were offering on the purchase of your dreams. Often times, we shoppers learned […]

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13 Oct Posted by in Blog | Comments

Raising awareness is not a quick process

Raising awareness is not a quick process

When it comes to marketing, a company’s focus will typically be on raising awareness: about themselves, their products, or their services. Companies align themselves with marketing professionals or marketing firms to aide in the process. More often than not, the overall increase of the public’s awareness of a company from a single marketing campaign is […]

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16 Aug Posted by in Blog | Comments

Brand Identity Crisis

Brand Identity Crisis

I’m usually very hesitant to site wikipedia as a source, but in this case they describe it well. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product’s perceived value to the customer and thereby increase brand franchise and brand equity. All too […]

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03 Aug Posted by in Blog | Comments

Clocking your marketing program

Clocking your marketing program

I was struck by how much one can be thrown off when things are out of sync. We have a large hanging clock in our house that I will regularly check for the time. While getting ready for dinner at a restaurant the other night I checked the clock before I left and had five […]

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26 Jul Posted by in Blog | Comments

Marketing to those with short attention spans

Marketing to those with short attention spans

I have read many articles about the way we get information in this day and age—in a word, immediately—and how this trend has led to shorter attention spans and a general lack of patience. We have replaced “the check is in the mail” with the direct deposit and Pay Pal. We have replaced the handwritten […]

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